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Lady Gaga's Foundation Partners with Baldwin UFSD Second Year in a Row

The Baldwin Union Free School District (UFSD) has once again been named an official partner in Lady Gaga’s Born This Way Foundation's second annual 21 Days to Be Kind Challenge. The challenge encourages young people, families, employers, teachers, and community members to build habits that foster kindness and promote the strength and wellness of their communities.

Inspired by the idea that habits are formed by repeating an activity for 21 consecutive days, the campaign calls on participants to practice an act of kindness each day. Baldwin UFSD will kick off the challenge on the first day of school, September 3rd, through September 23rd.  

“In our Baldwin schools, we believe that a rigorous education program is essential to the success of our students. Equally important are good character traits, with kindness among them,” said Dr. Shari L. Camhi, Superintendent, Baldwin Union Free School District. “One of our district goals this year is to continue to integrate mindfulness and kindness into our school culture. We are excited to partner with Born This Way Foundation for the 21 Days to Be Kind Challenge to help drive these efforts and empower our students.”

A growing body of research has demonstrated the tangible benefits of kindness, for communities and for individuals. For example, according to a survey commissioned by Born This Way Foundation, young people who describe their environments as kind are also more likely to be mentally healthy. Performing acts of kindness has been shown to boost reported levels of happiness, self-worth, and calmness while decreasing symptoms of depression.

Born This Way Foundation is grateful to have such committed and passionate partners supporting this year’s campaign.

“We were overwhelmed by last year’s response to our #BeKind21 Challenge. This year, we hope to build on the excitement we saw from thousands of people and dozens of partner organizations,” said Cynthia Germanotta, co-founder, and president of Born This Way Foundation. “Kindness is a simple yet powerful practice. That’s why we’re inviting everyone to join us in establishing kinder habits and building a culture of kindness by putting it into action each day from September 3rd to September 23rd – being kind to your body, mind, and community.”

How to Participate

We ask Baldwin families to encourage their children to participate in the challenge and to use the calendar of kind acts that our principals have shared as a guide.

We also encourage you to post these acts of kindness on social media with the hashtag #BeKind21. Remember to tag us, too: 

We look forward to seeing all of the wonderful acts of kindness that come out of this challenge and continue throughout the school year.

About Born This Way Foundation

Led by Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation was founded in 2012 to support the wellness of young people and empower them to create a kinder and braver world. To achieve these goals, Born This Way Foundation leverages evidence-based research and authentic partnerships to work with young people to build kinder communities, improve mental health resources, and foster more positive environments – online and offline